Soul Parcel
Clean & Lifestyle Product Photography
2025
For this project, I was thrilled to be selected by Soul Parcel, a women-owned small business creating beautifully curated gift boxes featuring intentionally selected, women-owned and women-made products in each parcel. As a woman-owned creative business myself, it was especially meaningful to collaborate on visuals that celebrate and support other women entrepreneurs.
The goal was to capture a mix of clean studio images for their website and styled lifestyle photographs for social media marketing. Each image highlights the intentional design and thoughtful selection of products, while maintaining a consistent brand look inspired by Soul Parcel’s vision. The result is a versatile collection of photographs that showcase the parcels in both polished, professional contexts and more approachable, story-driven settings.
This shoot provided Soul Parcel with a strong visual foundation to launch their online store and build momentum leading into the holiday season.